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What is social proof in consumer behavior? Social proof in consumer behavior is the tendency of people to look to others for guidance when making decisions. It is a form of informational social influence, which occurs when individuals make decisions based on what they believe other people would do in...

Eye patches or face mask - which one to use? When considering which of the two to use, it is important to consider the difference between an eye patch and a face mask. An eye patch is worn over one eye and provides protection from dust, dirt, or other particulates...

Clean your teeth - why it's important to clean your teeth proprely? Cleaning your teeth is an important part of your daily health routine. It helps to prevent tooth decay and gum disease, while also freshening your breath. Proper brushing and dental hygiene can help keep your teeth looking their...

Buyer psychology Buyer psychology is the study of how people make purchase decisions and the buying process. There are a few principles that can help us understand buyer behavior, such as the motivation to buy, perceived risk, attitudes towards the product and brand loyalty. Additionally, buyers often go through a...

Each child has his or her favorite fairy tale - an animated series or a movie, and their beloved heroes with whom they identify. Toy manufacturers who produce homemade movie toys know this very well. That is, figures, mascots, vehicles, dolls and sets inspired by the plot and characters from...