How to make money on Instagram?

Nowadays, Instagram has become one of the main social media channels where people spend more and more time. Not only is it a place to share photos with friends, but it is also a place to generate income for many people.

This article aims to present various strategies and methods for making money on Instagram and discuss how to achieve success on this platform in terms of running a profit-making business. Read on to learn more about how to leverage the power of Instagram and start your journey of making money on this popular social media platform.


How to make money on Instagram? How do creators make money on Instagram?

Instagram has become one of the most popular social channels and its popularity continues unabated. Many people, including the creators, see the potential in this website and want to make money from it. How to do it?

A way to earn money


Sponsored Posts

Sponsored Posts Creators with a large following can publish brand-sponsored posts. They get paid for each such post.

Sale of products and services

Creators can sell their products or services on Instagram, using their profile as a sales platform.

Affiliate programs

Creators can promote third-party products and receive a commission for any sales that are made through their unique affiliate link.

Cooperation with advertising agencies

Creators can cooperate with advertising agencies that will help them find appropriate advertising offers and negotiate remuneration.

Collaboration with brands

Creators can establish direct cooperation with brands and perform various types of work for them, such as running an advertising campaign, creating unique content, or participating in celebrations.

How to make money on Instagram?

How many followers do you need to make money on Instagram?

As we mentioned in the previous sections, Instagram offers many opportunities to earn money, not only based on followers. However, the more followers you have, the greater your chance of getting sponsored posts and other forms of advertising.

Many factors influence how many followers you need to start making money on Instagram, including the activity of your account, the quality of the content you post, the engagement level of your followers, and the industry in which your account operates. However, you usually need at least a few thousand followers to start generating income from Instagram.

Number of Followers


1,000 – 10,000

Sponsored posts from smaller companies and brands, affiliate programs, sales of products and services

10,000 – 100,000

Sponsored posts from larger brands, promoting products and services, selling your own products and services

Over 100,000

Sponsored posts from leading brands, promoting products and services, opportunities to obtain licensing from brands, public appearances and other sources of income

Some Instagram creators start making money with just a few hundred followers if they have a very loyal and engaged community. Therefore, to start making money on Instagram, you should focus primarily on creating valuable and engaging content and building an engaged community.

Instagram ads – how to use them?

Instagram offers many advertising features that help businesses reach more users and strengthen their brand. 

To use Instagram ads, you must select the option to promote a post or create an advertising campaign from the Facebook Advertising Panel. When creating an ad, it is important to consider the right goals, target groups, payment methods and budget. In order to attract advertisers, it is worth ensuring an attractive portfolio and high community involvement.

Building a profitable Instagram profile

Instagram is a great tool for generating income, but to achieve this you need to create an attractive profile with many followers. Here are some strategies to help you with this:

  • Create consistent content – Create new posts regularly that will encourage people to follow your profile. Maintain consistent style and quality of your photos.
  • Grow your community – Engage with your followers by responding to comments and DMs. Organize competitions and giveaways to increase engagement.
  • Engage with brands – Find brands that fit your profile and are in a similar industry to your profile. Partner with them by creating sponsored posts or promoting their products. Take the initiative and look for opportunities to improve and develop your profile to attract more followers.


Best practices for creating paid posts on Instagram

If you want to start posting paid posts on Instagram, there are a few rules you need to follow to maintain credibility and avoid losing trust. Charging for promoting products on your profile is a great way to make money, but you need to remember to tailor your content to your followers’ expectations. Here are the best practices to follow:

  1. Post paid posts in moderation: Don’t focus solely on paid posts. Remember that your goal is to have an account that people will want to hear more about. If you post too many ads, you risk losing followers.
  2. Choose products that are consistent with your brand: Only advertise products that are consistent with your brand and the content you publish. If you advertise something you don’t use or like, you risk losing the trust of your followers.
  3. Adapt your content to the expectations of your followers: Paid entries should be subtle and harmoniously fit into the content of your profile. Insert ads so that they do not offend your followers.
  4. Don’t lie: Always provide true information. If you are not sure whether a product works, do not advertise it. Lying can cost you followers and trust.
  5. Remember to label your ads: According to the law, ads must be labeled as such. Use appropriate hashtags such as #advertising or #sponsorship to avoid confusion with your followers and legal issues.

What products are worth advertising on Instagram?

For many brands and companies, it is a perfect place to promote their products and services, especially if they target a younger audience. Products worth advertising on Instagram depend on the breadth and specificity of your account. However, there are certain product categories that are often advertised on this platform. These are among others:

  • Healthy food, energy drinks, wine

  • Flights, hotels, holidays

  • Cosmetics, clothes, shoes

  • Computer games, books, movies

When choosing products to advertise on Instagram, it is worth paying attention to several factors, such as audience interests, seasonality and current trends. To make decisions more efficiently and accurately, it is good to seek the help of a marketing specialist or advertising agency, who will help you select products and optimize your activities.

Support for influencers on Instagram

Influencers often receive support from brands that want to work with them to promote their products or services. One of the most frequently offered types of support are free products that influencers can try and rate publicly on their profile.

Additionally, brands can invite influencers to exclusive events where they can take part and gain valuable experiences. In the case of greater cooperation with an influencer, brands can also offer more comprehensive services, such as the production of dedicated advertising content or the organization of competitions with prizes. Some brands have also introduced affiliate programs, in which influencers receive a commission for selling products to which they have attracted their followers.

It is worth noting that influencers should only cooperate with brands and products that they stand behind and that are consistent with their values. Only in this way will it be beneficial for both the influencer and the brand, which benefits from additional promotion and increased sales.


How to make money on Instagram? Summary

In this article, we have discussed many strategies and methods for making money on Instagram. The key to success on this platform is to work consistently and develop an attractive profile that attracts both followers and advertisers.

Remember that the number of followers is not the only factor that affects your ability to generate income. It’s also important to have credibility and commitment to the community.

To increase your chances of success on Instagram, it’s worth following best practices, such as publishing content regularly, engaging in collaborations with brands and attracting the attention of followers with interesting materials.

Remember that success on Instagram takes time and effort, but it is worth investing in building your profile and developing your skills. Ultimately, the key to making money on this platform is patience, consistency and commitment.

We encourage you to try different strategies and methods to find the best approach to making money on Instagram. Good luck!